Mandatory is the fastest growing content discovery and recommendation platform. Our mission is to help people discover the most interesting, relevant, and timely content on the Internet.
Founded by Bilal Khan on the concept of reach and scale audience in a more engaging way. Mandatory’s goal is to reach every household by displaying the most personalized content.
Launched in March 2016, Mandatory has built a revolutionary and patented algorithm allowing both the publishers and advertisers to succeed and optimize performance. Mandatory also offers really awesome widgets that help publishers to create, configure, and place native recommendations on their website within minutes. Allowing advertisers to promote their products or brands in more effective way. So regardless of format, the users are happy with seamless and uninterrupted content ads.
One of the most innovative proprietary of Mandatory is the ability to act as an exchange and connect with cross-network exchanges, bringing high engaging inventory volume for our premium publishers.
With highly responsive customer support and proprietary optimization technology, Mandatory vision is very clear. We want to enter every household by rewarding industry-leading ROIs.