About Us

Mandatory is the fastest growing content discovery and recommendation platform. Our mission is to help people discover the most interesting, relevant, and timely content on the Internet.

Founded by Bilal Khan on the concept of reach and scale audience in a more engaging way. Mandatory’s goal is to reach every household by displaying the most personalized content.

Launched in March 2016, Mandatory has built a revolutionary and patented algorithm allowing both the publishers and advertisers to succeed and optimize performance. Mandatory also offers really awesome widgets that help publishers to create, configure, and place native recommendations on their website within minutes. Allowing advertisers to promote their products or brands in more effective way. So regardless of format, the users are happy with seamless and uninterrupted content ads.

One of the most innovative proprietary of Mandatory is the ability to act as an exchange and connect with cross-network exchanges, bringing high engaging inventory volume for our premium publishers.

With highly responsive customer support and proprietary optimization technology, Mandatory vision is very clear. We want to enter every household by rewarding industry-leading ROIs.

Bilal Khan is the Co-Founder & CEO of Mandatory, the fastest growing content discovery platform. Prior founding Mandatory in 2016, he has worked as an ad operation manager for several medium to high scale companies. -


Bilal Khan

Co-Founder & CEO

Nabid Hasan Hillol is the Co-Founder & CFO at Mandatory. Before Mandatory, Nabid served as Senior Financial Consultant for multiple companies. -


Nabid Hasan Hillol

Chief Financial Officer

Asim Khan is the Co-Founder & COO at Mandatory. Before Mandatory, Asim served as Senior Operational Manager for multiple companies. -


Asim Khan

Co-Founder & COO

Pinkal Patel is the VP of Marketing at Mandatory. Before Mandatory, Pinkal served as Head of Marketing for medium size companies. -


Pinkal Patel

VP of Marketing

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